Digital Creative Envelope
The digital creative envelope is the environment boundaries that we set ourselves in order to maintain a consistent identity for the Replan Platform brand. The key styles, colours, layouts and execution of the brand as a whole is vital for brand stability and consistency.
Why Use Set Boundaries?
With the ever-changing digital landscape it is crucial that we have set boundaries to work in, to make our brand experience a positive one for all consumers. With the Creative Envelope in place, we are able to rapidly evolve the brand to stay in line with all current and future design and interface requirements.
Replan Brand Voice
Giving a brand a voice is basically giving it a personality and showing its uniqueness. A good brand voice will create a good impression, indicate stability and ultimately build trust. Think: Professional, Modern, Dynamic, Reliable, Innovative.
Replan Logo
At the heart of the Replan brand is the Replan logo. The Replan logo must always be treated with the highest level of care to retain brand integrity. As such, the following rules apply to logo usage at all times.
On any medium, the logo must have a minimum safe zone.

